Published on your own domain
Sites live next to domains and DNS rather than in a separate product. When you connect a domain you use it immediately — you are not copying records from one control panel into another and waiting for them to agree.
Content that goes somewhere
Pages, blog posts and the newsletter are managed here. What a visitor submits through a form becomes a contact in the CRM, not an email in an inbox someone reads occasionally.
Worth knowing
A brochure site built elsewhere becomes, in practice, a third place where your customer data exists — after the CRM and after the shop. Here it is the same place, so a third version of the same person never appears.